The Dos and Don’ts of FSBO (For Sale By Owner) Real Estate Signage

When selling your property as a For Sale By Owner (FSBO), effective signage can make a significant difference. It not only attracts potential buyers but also communicates essential information, helping you to sell your property more efficiently. Here are some key dos and don’ts to consider when creating and placing your FSBO real estate signs.

Dos of FSBO Real Estate Signage

• Do Make It Legible: Use large, easy-to-read fonts and high-contrast color combinations to ensure that your sign is readable from a distance. This increases the chances of catching the eyes of potential buyers, whether they are walking or driving by.
• Do Include Essential Information: At a minimum, your sign should include the phrase “For Sale By Owner,” your contact number, and if space allows, a brief highlight about the property (e.g., “3 BR, 2 BA with Pool”).
• Do Use High-Quality Materials: Invest in durable materials for your signage to ensure it withstands weather conditions and remains presentable over time. This reflects well on the property you are selling.
• Do Place Your Sign Strategically: Position your sign in a spot that maximizes visibility to traffic. This might be at the corner of the lot or closer to the road rather than hidden behind trees or too close to the house.
• Do Follow Local Regulations: Check with your local city or county about specific sign regulations. This can include size restrictions, placement, and how long the sign can be displayed.

Don’ts of FSBO Real Estate Signage

• Don’t Clutter Your Sign: Avoid cramming too much information onto your sign. Too many details can overwhelm and confuse potential buyers. Stick to the essentials and direct them to a website or phone number for more information.
• Don’t Use Poor Quality Images: If you decide to include a photo of your property, make sure it is high resolution and professionally taken. Poor quality images can deter interest in your property.
• Don’t Forget to Remove Your Sign: Once your property is sold, remove your signage promptly. This is not only courteous to your new buyers but also ensures compliance with local sign laws.
• Don’t Neglect Online Advertising: While physical signage is important, don’t overlook the power of online platforms. Use online FSBO listings and social media to complement your physical signage and reach a broader audience.
• Don’t Ignore Feedback: If you notice that your signage isn’t generating the expected interest, consider seeking feedback from others and adjusting your strategy accordingly. This might involve changing the design, placement, or even the information provided.

In conclusion, effective FSBO signage is more than just putting up a sign; it’s about strategic design, placement, and compliance with local regulations. By following these dos and don’ts, you can enhance the visibility and appeal of your property, leading to a quicker and more successful sale.